Elton Group
’Reshape your thinking’ campaign

Problem: In Australia, timber veneers are often perceived as a low-cost, inferior option.
Task: Shift this perception by showcasing timber veneers as a premium choice for innovative design and home renovations.
Proposition: Ultra-high-quality veneers that offer designers and renovators greater creative freedom.
Idea: To demonstrate the versatility of timber veneers, we crafted a series of geometric shapes and captured them in striking photography. These visuals were then used across web, social, print, and digital platforms.