Husqvana Automower 305
Set and Forget

An ad campaign I created in Adschool.

Brief: To sell robot mowers to young urban professionals with smaller sized yards and no free time.
Insight: Young professionals work hard, play hard and they don’t want to spend their weekends mowing.
Idea: Dramatising freedom to show that Automower can save you a lot of time on the weekend.
Campaign line: Set and forget