Hisense Black Steel Fridge TVC
Brief: Get their most eco-friendly 6-star fridge into more Australian family homes.
Target Audience: Families
Proposition: 6-star rated fridge (most eco-friendly).
Idea: A fridge that can withstand the curiosity of kids in the kitchen.
Concept & Ideation: Masa Sato Art Director: Masa Sato, Simon Derham
Writer: James Gaffey Producer: Brendan Lee Director: Max Miller