Sass & Bide for Lovable
Website

I had the pleasure of working with iconic Australian fashion label Sass & Bide, founded by the dynamic duo Heidi Middleton and Sarah-Jane Clarke. Their unique blend of artistic vision and strategic thinking has helped shape a bold and enduring brand in a constantly evolving industry.

As part of the digital transition, I helped bring Sass & Bide online—designing and developing e-commerce platforms for their mainline collections, a lingerie collaboration with Lovable, and their eyewear range.